1. Be goal-oriented daily. Long-term goals are excellent; the real question is what do you want to achieve TODAY. Create a morning or evening ritual to write down your daily goals. Know why you want to achieve them. 2. Focus on the results you want. To-do lists are activities, notRead More →
Five CRE Success Strategies 1- Bring Them the News – Identify changes or a new trend in your market service area that your prospects need to know about. Then share this information with them. Start by making calls to them with important news to share, and why they need toRead More →
Perhaps you have spent hours searching for ways to motivate agents. Prizes, contests, awards, recognition, and other strategies can work. However, there is a better way to create deeper, longer-lasting motivation. It takes some effort but once in place it will be a permanent source of motivation and drive. WhereRead More →
It seemed like an excellent time-management tool when Neil heard about it from another brokerage owner at the ICSC conference a while back. Now he hated it. “Get one of those attendance clickers that gatekeepers use and click it every time one of your agents asks you a question,” saidRead More →
There is one word that opens more doors than any other in commercial real estate. Do you know what it is? It is an adjective and it might very well describe you. You might have made a significant investment of time and money to feel comfortable using this word toRead More →
Most brokers try to sell with the idea that logic is the primary motivating factor in decisions. This is unfortunate because people use logic to justify their decisions, not to make their decisions. For brokers, it’s important to also learn why people buy. Most often, people “buy” based on theRead More →