As a new CRE broker, I was eager to jump in, but I soon realized that getting my license did not prepare me for the complexities of the commercial real estate industry. When I arrived at the office on my first day, I was honestly bewildered. I had no ideaRead More →
I was happy when a mentor told me that in any endeavor there are half a dozen things that make up 95% of our success and that there are hundreds of things that make up the other 5%. Our challenge is not to focus on the 5% but on masteringRead More →
For the last several years, I’ve told commercial real estate agents and brokers that the Internet will not sell for you. I stand behind this statement. During the dot-com boom, it was proposed that you could sell everything over the Internet. People loved this idea because it took away theirRead More →
As an adult, have you ever wanted to learn a new competitive sport? For me, it was competitive sailing. I moved the San Francisco bay area in my mid-30s, and had my first opportunity to go on a bay sail. I never dreamed that I would become a strong competitorRead More →
One of the most pervasive myths is that commercial real estate is difficult and takes years to break into. Thousands of real estate agents have discovered that they can expand their existing business with commercial real estate transactions quickly and easily. They also discovered that they love doing commercialRead More →
Focusing on CRE Brokerage Profitability The importance of profitability cannot be overstated, without it the brokerage doors close. Profitability is a compound word. Most of us focus on the word ‘profit’ when we think of profitability. Instead, we should focus on the word ability. Why? Because the broker’s abilities areRead More →